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Missed call text-back calculator

How much are missed calls costing you?

Drag the sliders to your real numbers. The math updates live, and it's all shown below. No email required.

10

After hours, on a job, phone in the truck. Count them all.

$450

What one closed customer is worth to you, on average.

30%

Of the calls you do answer, how many become paying jobs?

25%

Share of missed callers a fast text keeps in the conversation. 20–30% is a conservative assumption.

Walking out the door

$5,845

lost revenue per month · $70,148 per year

What text-back gets back

$1,461

recovered per month · $17,537 per year

Fix My Missed Calls Set It Up Yourself

The math, in the open

Missed calls per week × 4.33 weeks = missed calls per month. Multiply by your close rate, then by your average job value. That's the monthly revenue you're losing to unanswered calls. The recovery figure applies your chosen text-back rate to that loss. Every input is yours, so the result is your number, not a marketing number.

Why missed calls cost more than they look

Most callers who hit voicemail don't leave a message. They call the next result on Google. If you run ads or rank locally, you already paid to make that phone ring. The full argument is in missed call text-back explained and how to stop losing leads.

What to do about it

Start with the ten-minute fix: set up missed-call text-back in GoHighLevel. When volume outgrows texting back, an answering service, human or AI, can pick up every call so there's nothing to recover.

FAQ

Missed call calculator — common questions

How does this missed call calculator work?
It multiplies your missed calls per week by 4.33 to get a monthly number, then multiplies by your average job value and the share of calls you'd normally close. That's the revenue walking out the door. The recovery slider then shows what a missed-call text-back system gets back at the recovery rate you choose.
What is missed call text-back?
An automation that instantly texts anyone whose call your business doesn't answer, something like 'Sorry we missed you, how can we help?' The lead turns into a text conversation instead of dialing your competitor. It runs 24/7 and takes about ten minutes to set up in a CRM like GoHighLevel.
What recovery rate should I assume?
There's no universal number, which is why it's a slider. A conservative starting point is 20–30%: texts get read almost immediately, and a caller who just tried to reach you is the warmest lead you'll ever text. Run your own number after 30 days and update the assumption with real data.
How do I actually stop missing calls?
Two layers. Missed-call text-back catches the calls you miss, and it's the ten-minute fix. An AI answering service is the next step up: it picks up every call, books the appointment, and logs it to your CRM, so the call is never missed in the first place.

Stop paying for calls nobody answers.

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